Filmmaking is an art. We have it down to a science.
Here are some tips to a great video shoot with The Storyteller Studios.
Use the pre-production plan.
We’ve done a lot of the hard work already in pre-production. By the day of your shoot we should all have a clear understanding of the target audience for your video, the message, the cast, how each contribute to the over-all message, what your video will invite viewers to do next, and how your video will be used. Unlike a news story, high-quality filmmaking does not lend itself well to whimsy or last minute changes.
Select a great location for interviews.
“Wow, you guys have a lot of stuff!”
Yes, we do! We’re committed to producing the highest-quality, best looking and sounding audio and video we possibly can. We’ve invested in the very best technology and tools to do our work. Our kit includes tripods, light stands, multiple cameras, a dozen lenses, microphones, mic stands, light fixtures, cabling, not to mention our crew of humans! Unfortunately, that side conference room where you hold spontaneous team huddles with a few of your staff on a day to day basis is likely not going to work well for our video shoot. The spaces we like best are large, relatively quiet, controllable in terms of foot traffic, and, importantly, help to tell our story visually in some way. Be thoughtful about the message and how a shooting location can serve the story we’re telling.
We love to have an idea of the location we’ll be shooting in before we arrive. Once a location has been selected please take a moment to snap a few smart phone pics and send them our way.
Gift us with time.
You can't rush greatness! Quality work requires us to be thoughtful and to be thoughtful takes time. We’ll need 30 to 45 minutes after we arrive to set and light our scene.
Gift us with space.
Plan to have a separate area or room where those participating in the video can wait while we set and light our scene(s). We need to limit the number of people on set with us during our shoot to only those who are absolutely necessary. And don’t be offended if we’re less social than usual. We’re doing some sciencey maths in our head and it can be a lot!
Wear simple, solid, muted earth tones.
Our work is entirely about authenticity so, simply put, we want people to be themselves on camera. However, it might be a problem for video if your favorite shirt is neon yellowangepink. The best clothing to wear for a filmed interview is simple, solid, muted earth tones. Avoid bright colors, pastels, and tight, detailed patterns. They don’t reproduce well on video.
Arrange opportunities for covering footage ahead of time.
We know a lot of planning and logistics go into the filmed interviews themselves, but don’t forget that we also need to shoot plenty of great, cinematic covering footage to tell our story on film. Planning for this is a critical part of our pre-production planning guide for very good reason. Arrange opportunities to collect this with your team ahead of time and clearly communicate the need for this to all involved.