In today’s noisy market, where everything is trying to grab the attention of your customers, video content is even more effective than ever before. Video ads give you the opportunity to share your brand image and get people interested, but it needs to be done well.
Working with video marketers could be the answer you have been looking for when it comes to getting yourself noticed, but do you have the budget for it?
Why is video advertising so effective?
The video content format is nothing new, as video advertising has been used for many years. But what has changed is the fact that many companies, regardless of their sector or size, are now using video to reach their audiences where they are, and in the way they expect. We have moved far beyond broadcast television.
There are some interesting statistics out there related to video marketing and how effective it is because no matter what else has gone on, people are watching videos. This content can be used on all digital channels, showcasing how popular they remain as well as giving companies plenty of opportunity to use video content effectively.
Marketing video statistics from across social media and independent websites show that not only are people more interested in watching videos than consuming other content but also that it is easier to retain information from, say, an explainer video than reading an article.
Most companies these days use video in some way, and it can be a great way to attract your audience’s attention and get noticed. However, you need to ensure that you are creating engaging content and posting videos consistently to get the best results.
This can take a lot of work and money, but this is what a marketing budget is for.
How to effectively use video marketing
These video content marketing stats show that video is one of the most powerful marketing tools to date, and your business should be taking advantage of this if you want to get noticed. Out of all the digital marketing options you have, it appears that your video marketing efforts should take top priority because they draw in the most people.
Digital video content is used across the internet to promote businesses and their services, which means you have a lot of competition. To stand out, you want to create videos that are not only informative but engaging and unique.
A lot of work goes into video creation, including strategic message planning, interview prep, filming, editing, graphics creation, color-correcting, grading, scoring, and on and on. This is all very time-consuming, which means you may not be able to afford quality video content for your brand. Even working with free editing software and similar tools, you may not be able to create a good video compared to what else is out there.
This is where video marketers come in, and they are happy to help develop your video marketing strategies.
As a video production company, a large portion of the team is considered to be digital marketers because of the work they do for businesses. Video is a highly valuable marketing tool when it is used correctly, and this is why it is worth your while to consider hiring digital video specialists as part of your marketing strategy. At Storyteller, we’re particularly focused on leveraging our breadth of experience to coach our clients to success.
Benefits of video marketing
There is no shortage of video marketing statistics to showcase how valuable this kind of content can be for businesses. However, if you are still on the fence, then consider these benefits before making decisions about your marketing budget:
Video can be used on all platforms
From your social media platforms to the first page of your website, videos can be published everywhere. From Instagram stories to sponsored Google Ads to a branded video on your home page, videos are used across the internet to attract audiences and share information.
Contributes to organic traffic
If you are wanting to increase your organic search traffic stats, then you could be missing out. Video views can contribute to the way your website ranks in Google search results, and the vast majority of top results use video content in some way.
Without at least one video ad on your website, you could be missing out on a lot of customers. Google’s search algorithm now prioritizes video over all other types of content when crawling your website. If your site does not include video, but your competitor’s does, they will rank higher than you in search results.
Proven to be successful
All video content statistics, including social media video statistics, show that this kind of content is not only popular but highly effective at attracting an audience. 6.3 Billion people worldwide are walking around right now with personal media devices in their pockets or purses. And they all prefer to watch and share videos than to do anything else with them.
Comes with the power of analytics
Depending on the sector of business you are in, and on your product or service, there may be significant money in your marketing budget for more traditional media placements like billboards, print ads, or similar. In those instances, how do you determine the investment is worth the return? It’s a real challenge and, often, all you have to go off of are traffic counts or distribution numbers. But, with video and digital ads, you get a bit of a crystal ball when leveraging the power of analytics. How many people viewed your video or videos? How many people shared your video content? How many people, after watching a digital ad from you, clicked through to your website and completed a lead form? You don’t have to guess with analytics. You can know exactly the return on investment you are getting. And in our experience, our clients report a higher return on investment working with us than with any other marketing tool they’ve tried.
All video content statistics, including social media video statistics, show that this kind of content is not only popular but highly effective at attracting an audience.
If you have yet to start your own video campaign, now is the perfect time to get on board. You could be missing out on a great opportunity to attract more customers and make more money if you are not using videos. It very well could be the difference between growing your business, or declining.
What kind of videos should I use?
There are various kinds of videos that can be used to promote your business based on the platform you are using and the desired video length.
Some common examples include:
- Explainer videos
- Social media videos and stories
- Animated videos
- Interviews
- Recruitment videos
To help, we’ve put together a list of the 7 types of videos people watch and share the most on social media, as well as the four questions you and your team should answer as a first step in planning your video productions.
How much should I spend on video ads?
As the video marketing stats show, a branded video can be the key to success when it comes to getting your business noticed.
Videos can be used across multiple platforms, including social media networks, where they can be shared with worldwide audiences. You can also publish videos on your website landing pages to attract new customers from the very second they click your link.
More than half of marketers agree that video ad spending contributes to many customers finding a brand. Most marketers will agree that more video content will result in more customers, which is why this kind of content creation has such a high ROI.
With what the data shows in mind, businesses should consider putting more money into their video marketing budget if they want to see long-term success.
Paying for professional video production is an investment, but you are getting a lot of services in one. From strategic message planning to post-production video editing, professional marketers cover all your needs and will help you create a successful business video for your brand.
Due to how successful video marketing is, paying for professionals to do this work for you is a cost-efficient service. You may find that you actually save money by focusing your market efforts on one kind of content. Our recommendation to start? Simply move some of those dollars you’re spending on traditional media over to video and watch the results. You’ll be pleasantly surprised. All of our work at The Storyteller Studios is custom-made. Our goal is authenticity because that is what gets the highest viewership and engagement. Our production values are high. Our average production budget for any one campaign is between $3,000 to $7,000 depending on scope and, often, our clients get a series of videos like a landing page website brand video, a social media video, one or more digital ads, and more. This is the kind of result that’s possible with that kind of investment.
Summary
According to the stats from across the internet, more videos can equal more success for your business.
If you are wanting to attract more customers, then you will want to put more money into video and consider hiring professionals to help.