Knowing the impact video storytelling has in marketing, the team at Fehr Graham asked us to create a video case study about the restoration of President Abraham Lincoln’s receiving vault at Oak Ridge Cemetery in Springfield, Illinois.
“We wanted to tell the story about one of our projects differently. Traditionally, we write case studies – one-page write-ups on our projects. We want to break into video storytelling because it takes you into the project in a way the written word and printed pictures cannot.”— Anna Derocher, Marketing Manager, Fehr Graham
The video shows how Fehr Graham worked with the Illinois Department of Natural Resources and the Capital Development Board (Illinois), through wintry conditions, to solve structural and water issues with Lincoln’s first resting place. Fehr Graham completed the project in time for the 150th anniversary of Lincoln’s death, which included a reenactment of the president’s funeral procession. Lincoln’s receiving vault and tomb attract about one million visitors each year.
“I enjoyed working with the Storytellers Studios team. I appreciated that they did all the heavy lifting to prepare for the video. They made my job easy.”— Anna Derocher
“This project required a two-fold approach: to not only show how Fehr Graham accomplished their engineering mission, but also to provide some historical context to address why preservation of the site is so important. The team at Fehr Graham was great to work with and provided us with everything we needed to tell the story.”— Kevin Christensen, Producer, The Storyteller Studios
Watch the video case study here: