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Award-winning Video Marketing » Illinois Beef Association

Illinois Beef Association

  • 3 min read

We recently worked with Betty Haynes, Director of Communications, at the Illinois Beef Association to create high-quality video content to recognize its outstanding members in 2020. We had the pleasure of meeting four families and learning about their contributions to the Illinois cattle industry. Each has a compelling story to tell.

Betty Haynes

“We wanted our IBA videos to accurately portray the voice of IBA to both our members and consumers. The Storyteller Studios definitely achieved this goal.”

— Betty Haynes, Illinois Beef Association

Despite scheduling constraints due to Covid-19, after first speaking with Betty in early June, we worked with the four award recipients to have everything finished in time for the IBA annual meeting in mid-July.

Payton McCabe, video producer

“I’ve had a lot of fun on the Illinois Beef shoot. We traveled all over the state. I didn’t grow up on a farm, nor did I know anyone who did, so it has been really cool to see what a farm family’s lifestyle is like. Meeting all the farm dogs has been a pretty awesome bonus as well!”

— Payton McCabe, Associate Producer, The Storyteller Studios

“The Storyteller Studios are the best in central Illinois. Josh was great with each of the farmers we interviewed. He made sure everyone felt comfortable and that all interviews were conversational. All staff was extremely approachable and flexible based on any scheduling changes we had to make. After showing the videos to our Board, they were extremely impressed with both the quality and emotion expressed through each video. This was our first year using The Storyteller Studios, but it certainly won’t be the last.”

— Betty Haynes,
Josh Hester, video producer

“It was certainly an honor for us to have been invited to help tell the stories of just a few of our great farm families in this way. Talk about unsung heroes! Our cattle farmers work so hard and with so much heart every day. Having the chance to celebrate them like this has been a real privilege.”

— Josh Hester, Principal & Executive Producer, The Storyteller Studios

Watch the stories:

2020 Commercial Producer of the Year • Weber Beef
2020 Farm Family of the Year • The Edenburn Family
2020 Seedstock Breeder of the Year • Double Diamond Genetics
2020 Outstanding Junior of the Year • Ashley Miller