Henson Robinson Company is located in Springfield, Illinois, and knows what it means to innovate and pivot according to trends and technology. The heating and plumbing firm was founded 160 years ago and prides itself on quality customer service.
So we were honored and excited to help take its website to a new level through the use of video on the landing page and to produce a new TV ad for the company.
“The Storyteller Studios accomplished exactly what we were looking for.”
— Sheila Norman, Henson Robinson Company
Sheila worked with Chris Costello at The Storyteller Studios to create a 30-second commercial and a video for the website that showcases the range of trades and services available from Henson Robinson Company and Petersburg Plumbing and Excavating.
“The quality and creativity are top-notch.”
— Sheila Norman
Chris and assistant, Payton McCabe, spent two days with members of the Henson Robinson team, in the office and on-site, to show the scope of work undertaken across residential and commercial projects in and around Springfield, Illinois.
“Chris was great, love his creativity.”
— Sheila
“Henson Robinson is a complex company with lots of service lines and rich history in the Central Illinois area. A lot of trust was put in us to tell the story in a way fitting of a company of this stature. It is common for companies with such a rich story to tell to want to script out their videos word for word, but Henson Robinson understood the value of an authentic interview to drive story narrative. It was their idea not to feature any of the interview participants on camera. They wanted not only to tell the Henson Robinson story in their own words but also visually tell that story from start to finish and not take away from the message by introducing any distracting ‘talking heads.’ I think the result is an artistic representation of Henson Robinson’s commitment to its customers and its people.”
— Chris Costello, Producer, The Storyteller Studios
Watch Henson Robinson Company’s Brand TV Spot: